Today BTI360 launched a new logo and brand identity system. For 17 years, BTI360 has been a premier provider of transformational software solutions that help our customers advance their mission. The new look reflects the dynamic and innovative work we do each day.
Our rebranding process began in February, when we began the discovery process with our designer, Micah Ellis. Our entire team gave input, helping us identify and define our key qualities as a company. That feedback guided the creative process and helped us filter which options best matched our values and personality.
We wanted our new logo to maintain a strong connection to our past (you didn’t think we were going to drop orange, did you?), but we also wanted something that reflected how our business has evolved and matured in the 9 years since our last brand update. We are proud of our past, and we are optimistic about the future.
2021 is shaping up to be a watershed year in the history of BTI360. In addition to our brand refresh, we recently announced that we will be moving to a new location in the Dulles Technology Corridor. Soon our new logo will hang on our office building overlooking the toll road in Herndon.
The BTI360 brand is much bigger than a logo. Our identity is built on our values and the excellent work our engineers do every day. We believe our new logo reflects those values and will allow us to carry that tradition of excellence into the future.
Curious about BTI360? Check out our career opportunities!
As we enter this exciting new era, the future is bright at BTI360. We are thrilled we can be together more often, and we are excited about interesting new work on the horizon.
Are you looking to join a high-performing team, tackling challenging problems? Check out our current Career Opportunities. We take good care of our team, and we are always looking for like-minded engineers to join the BTI360 family.